The business world in the 21st-century is highly competitive. If you’re trying to break into the market, chances are, your brand may never get the recognition it needs without outside-the-box thinking and strategy. Gone are the days when the sky seems big enough for everyone to fly. These days, you’re going to need a very loud bang for you to be heard. If you want to grow your brand and you’re not sure where to start, here are four services to help your brand in the ever-changing and competitive business world.
1. Marketing
The New York Times described marketing as a storytelling art that captivates consumers and makes them part with hard-earned cash. That’s exactly what today’s marketing strategy has evolved into since virtually everything has gone digital. Consumers are buying virtually every second via their smartphones/tech devices. Most times, they’re “compelled” to do so by the information that jumps at them on the go, social media platforms, or while randomly airing the web.
Brands are now creating digital marketing strategies to create huge awareness in the marketplace, and so should yours. If you run a startup company, video marketing is one strategy you need to leverage as the human brain is wired to notice moving objects. What’s more, customers are likely not to forget the visual content easily, which can come in handy as they need to make a purchase decision whenever they visit your online business or product page.
Create an explainer video that demonstrates to a potential customer why they should buy a product. Once you determine your target audience or target market, the next step is to determine the best product videos that’ll grab their attention. The video content can be in the form of storytelling, demonstration, testimonials, and even live-action animation. To make effective product videos, you’ll likely need a professional product videography service or an experienced product videographer.
2. Sales
If you’re just starting your own business, you need to invest in your sales team, regardless of whether you’re selling a physical product or service. You can adopt a comprehensive sales training program to improve your sales strategy. With the right sales training techniques, you’ll likely drive more profit.
Also, remember that customer service is part of sales and can greatly help with customer retention. When customers are wowed, they’ll patronize your brand frequently and will be more loyal in the long run. Another good idea is to hire a sales manager or a sales leader with the experience to inject fresh business ideas that can improve your ROI.
3. Accounting
Growing your brand is not only about marketing and making sales. Make no mistake; you need accounting reports to help you know your current financial position and make crucial business plans or decisions. Besides, maintaining your books is a vital business management best practice you shouldn’t joke with in the first place. Your accounting team can help you run the numbers by creating cash flow statements, profit & loss reports, balance sheets, etc. So, you’ll have a more accurate projection of what you are up against.
What’s more, tax season is always a stressful period, especially for small business owners or sole proprietorships. With a good accounting service on your side, you can have one less headache to worry about as you file your income tax, sales tax, employee tax, etc. The good news about accounting services is that you can always outsource the service. It’ll save you a lot of money and time, especially if you’re a startup or new business owner.
4. Human Resources
For a sole proprietor, taking up the responsibility to hire new staff always looks like a great idea initially since it saves cost. However, the hiring and management of employees can be overwhelming. Bedsides, HR services are beyond just talent hiring. An HR team can turn a startup into a successful business in the following ways.
- Build your brand and culture.
- Plan for growth, manage PR, including social media presence.
- Hire the right people.
- Eliminate employee turnover.
- Invest in your team and turn new hires into stars.
- HR knows when personality speaks louder than experience.
- Establish a reward system and motivate your team.